Media Support for the KitzAlpBike-Festival
Daily Newspapers
Articles about Europe's biggest mountain bike festival feature regularly in different publications. Some 3,1 million readers get current information and news about the KitzAlpBike from the national daily newspapers alone. The Tiroler Tageszeitung, Kronenzeitung, regional and local newspapers, as well as other types of papers start publicizing the event months before it even begins.
Specialist Magazines
Target readerships, adverts and themes articles are often found in Europe's biggest specialist mountain bike publications. BikeSportNews, Mountainbike Maganzin, Bike Österreich and others publish all important pre-event news, background information and other interesting stories surround this mega event. These magazines particularly target countries such as Austria, Germany, Benelux, Switzerland and Italy, with some 280,000 copies of these magaines in circulation.
Online-Marketing
A colourful mix of articles, direct from the event organisers, valuable tourist portals and specialist bike websites ensures the widest possible range of readers. Up to half a year in advance, monthly banners and newsletters are published, and articles featuring stories and information on the upcoming event highlights go online. (Portals include: Tiscover, Bergfex, Tirol-erleben, Sport.tirol.at, Bikeboard, bikesportnews, and many others.)
Youtube
All competitions within the KitzAlpBike festival are filmed in high quality HD, and released on all accessible internet channels. Youtube is the main channel, with over 8000 hits on films to do with the festival in just two months. Distribution of films through the Tourist Association website, newsletter, Facebook, KitzTV, BrixentalTV, KitzAlpBike-Homepage and many others.
KitzAlpBike on TV
The KitzAlpBike-Festival produces its own TV documentary. The 2011 festival was shown on Smaragd-TV and the popular German sports channel Sport1, clocking up a total air time of 5 hours 27 minutes across the European networks.
